Yahoo and Google, the world's two biggest search engines, have announced a two-week experiment that will see them share advertising space. During the pilot, Google will be able to place ads alongside 3% of search results on Yahoo's website.
It has been said by the Analysts that the main reason of designing this move is to frustrate Microsoft, which offered Yahoo for $44.6bn (£22.6bn).
New York Times reported that Microsoft and News Corp. are focusing on a joint bid for Yahoo. The concept is to combine three of the world's most visited websites: MySpace, Yahoo and MSN.com.
On the other hand, according to the Wall Street Journal, Yahoo is seeking for Time Warner's AOL deal to keep out of Microsoft's hands.
"It looked like Microsoft had all the cards, Yahoo is at least now able to use this for leverage to get Microsoft to pay more," said Cowen and Co-analyst Jim Friedland.
Source: BBC News
It has been said by the Analysts that the main reason of designing this move is to frustrate Microsoft, which offered Yahoo for $44.6bn (£22.6bn).
New York Times reported that Microsoft and News Corp. are focusing on a joint bid for Yahoo. The concept is to combine three of the world's most visited websites: MySpace, Yahoo and MSN.com.On the other hand, according to the Wall Street Journal, Yahoo is seeking for Time Warner's AOL deal to keep out of Microsoft's hands.
"It looked like Microsoft had all the cards, Yahoo is at least now able to use this for leverage to get Microsoft to pay more," said Cowen and Co-analyst Jim Friedland.
Source: BBC News
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