Involver brings interactive video widget for advertisements

Most of the people is now sick of static ads and that’s why they are reeling people in videos, feeds, and other integrated ways. Hence, replacing those sick ads with interactive ones. Involver actually replaces the banner ads with an interactive video widget that can be fully customized by the brand.

Involver is one of the start points for any marketer planning to create a video campaign for social networks. Involver allows you to build, launch promote, manage and monitor video campaigns that reach millions of social networking users with the greatest opportunity to convert viewers into customers.

Involver owns easy-to-use campaign builder. It contains menu buttons that can be added to the video, which appear at the top and the bottom of the clip. Involver takes advantage of the viral sharing capabilities as it’s video ad is powered by Gigya.

You always have an option to install different kind of add-ons like an email registration window (collect email addresses for your outgoing newsletter), RSS feeds, petitions, donate buttons, a shopping cart etcetera that would help you in making some interactive ads.

Now, seeing an ad you’re interested in and not clicking on it because you don’t want to interrupt is the worst part of these interactive ads. But the core concept that Involver is promoting here is the fact that brands can skip dynamically landing pages and just close the deal, directly from the video widget. One more interesting thing about these type of ads is that it will call for a shift according to the ad revenues that are distributed amongst brands, networks, and site publishers.

Involver also has a dashboard where brands keep track of their campaigns which is also quite essential for reporting purposes. As the brands' advertisements on the Web become more divergent, the reporting of campaigns will become more important. It would definitely have the great impact on the types of ad networks that succeed, without caring about the front-end technology.