Intel has announced a collaborative project to produce an animated short film for theatrical release. The Mass Animation project will be produced and directed by Yair Landau, former vice chairman of Sony Pictures Entertainment and president of Sony Pictures Digital.
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Landau, who described the endeavour as the “future of creative collaboration”, explained that Mass Animation combined “original computer-generated animated storytelling with social networking in a powerful, new way”.
Indeed, both established and aspiring animators will work together to create the film via a specially designed Facebook application.
According to Michael Hoefflinger, general manager of Intel's partner marketing group, the social-networking site helped “large numbers of people around the globe collaborate on a single creative endeavour”
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